Chamber Of Commerce Branding Training
10 July 2008
How To ... ... Build Your BrandIs branding relevant to your business? - IT SHOULD BE! From the sole trader to the multi-national conglomerate - a strong and consistent brand identity is the cornerstone of business success. It's about adding value to your company, in a way which is acknowledged by customers, competitors and possible investors. It's about understanding your unique selling point (USP) in both a tangible and intangible sense, knowing why people and customers identify with your business and allowing you to add additional value. Some people argue that it is not possible to brand a small business. However, many small businesses have become very successful due to branding. For example, Starbucks used almost no advertising, yet over a period of ten years developed such a strong brand that the company expanded from one shop to hundreds. This workshop is designed to help you define your brand and your brand values with the view to developing a personalised brand strategy for your business, to increase the value of your business in terms of sales and as a investment.
Book your place on How To ... ... Build Your Brand, on Friday 18 July 2008 from 8.00 am - 10.00 am and grow your business with your own brand.
Venue: Novotel Glasgow Centre, 181 Pitt Street, Glasgow G1 1YUMember cost: £49 + VAT (£57.58) Non-Member cost: £59 + VAT (£69.33)
You can now book online - click the book now button here
Alternatively call 0141 204 8323 or email training@glasgowchamber.org
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